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PREMIERE: SUM – “It’s Alright To Be Me” (Video)

Jake Craney
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NYC-based group, SUM, bring together jazz and soul with the upcoming release their self-titled debut album out September 2018. The album showcases a combination of jazz, soul and pop introducing the driving force and philosophy of the band: To accept who you are as an artist, compose with weaknesses and strengths, and to understand that you are constantly evolving.
 
Today we’re thrilled to premiere the video for their song “It’s Alright To Be Me” below! If their goal is to uplift, I think they’ll succeed. The track is instantly brimming with positivity, with flourishes of horns and beautiful vocals. The teacher/student aesthetic of the video works perfectly to serve their message…now it’s up to you to learn what SUM is teaching. Enjoy!
 
In their own words:

“It’s Alright to Be Me ‎is our introduction to the world.  We hope this song will uplift and be sung by everyone”

Watch the video below and be sure to connect on socials for more!

SUM on Facebook | Twitter | Instagram