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Gene Micofsky is a singer-songwriter, composer for film &TV, and producer, based out of Los Angeles. His music draws from a wealth of genres culminating in a uniquely cinematic Americana sound. As a performer he has shared the stage with the likes of Charlie Daniels Band, Little Big Town, Lee Brice, Hunter Hayes, Joe Nichols and others. As a composer he has written music for Comcast, Lionsgate, Beats, Nike, Comedy Central and many more. His solo debut LP, Amusia, is slated for release Friday October 12th 2018. Today we’re thrilled to premiere the new video for “Not That Strong” below! The video in cinematic and captivating, with the black and white bringing an intensity that matches the serious tone of the compelling song. Go full screen and full volume with this one – very impressive.
In his own words:
Not That Strong was a late night inspiration, after a disheartening evening spent with a good friend. Many of my songs are reflective, where this was immediately reactive.
Essentially the message is, it’s painful to admit to yourself you don’t have the courage to go down certain paths with someone that matters to you. The video was created around the conceptual elements of the song. There’s a starkness to the piano and a longing to the cello that gets directly embodied in the dancer’s performance. It was all shot black in white to push the dramatic aspects of the song even further.
Watch the video below and be sure to connect on socials for more!
Gene Micofsky on Facebook | Instagram
