Baby Boy, a key force in genre-bending Bay Area hip-hop collective AG Club, steps out on his own with BUCK, his first-ever solo project. Out now via Epic Records, the eight-track release finds Baby Boy carving out his own lane across soulful production, left-field textures, and introspective storytelling. Equal parts vulnerable and fearless, BUCK captures the highs, heartbreak and hard lessons that come with finding your voice—and owning it.
Baby Boy shared this about his new project:
“BUCK* is love wrapped up in the reality of my life. No pretending. No games. These songs are the sonic embodiment of all the love and all the loss I’ve experienced. I’ve been making music since 2017, and this is the first time I’ve actually explored doing this on my own. I know these songs sound different from our older records, but I love them. And if you love them, then I love you. If you don’t, I still love you.
“There have been so many moments in my life where, if I had just been open and honest about the way I felt, a lot of people — including myself — would’ve been spared a lot of pain. My antlers grew too big. I spent so much time defending myself that I forgot how to let people in. This album is me shaking them off. Starting fresh. If you want to know me — Jah, or Baby Boy — just know I’m in there.”
The “AVOIDANCE” music video, co-directed by Baby Boy and longtime AG Club collaborator Manny Madrigal, puts those themes front and center. Fueled by guitar and unfiltered emotion, the track finds Baby Boy sharing thoughts and feelings he often keeps bottled up in real life, check it out below.
