Latest posts by William Brookson (see all)
- Toronto Artist Maddy Little Channels Overthinking and Heartache on Alternative Single “Quicksand” - March 5, 2026
- New York’s Lauren Minear Reclaims Her Voice on “Anxiety,” Lead Single From ‘Boxing Day (Deluxe)’ LP - March 4, 2026
- Toronto’s Aqyila Drops ‘Bloom (re-imagined),’ A Four-Track Reworking of Her JUNO Award-Winning Hit - March 2, 2026
Aaron Alem (better known by the stage name Keffa) is a Canadian singer, rapper, producer, and songwriter from Toronto, ON. In April 2019, Keffa released “Disconnect,” the first single off his Victimless Crimes EP (out 5/29), and the followup single, “Try Harder,” last December.
His latest single “Rock You” shimmers with atmospheric production, reminiscent of The Weeknd’s trilogy of mixtapes released at the beginning of the last decade. Keffa’s commanding vocals set it apart though, creating a captivating aura around his personality.
Inspired by a long series of failed relationships and an appreciation for the mundane and melancholy moments, Victimless Crimes makes light of heartbreak without trying to doll it up.
