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Luxury watchmaking meets modern cultural influence as Winnie Harlow joins forces with Audemars Piguet, adding her distinctive presence to the Swiss watchmaker’s growing roster of high-profile creative partnerships.
Known for moving effortlessly between fashion, beauty, and pop culture, Harlow brings a natural sense of individuality to the collaboration. Her relationship with the brand has already taken center stage through appearances surrounding the launch of the Royal Oak Joaillerie collection, where precision craftsmanship meets unapologetic glamour.
The partnership has also placed Harlow at some of Audemars Piguet’s biggest milestone celebrations, including events marking the house’s 150th anniversary. Featured alongside influential cultural figures such as Serena Williams, Harlow represents a new generation of women shaping the conversation around luxury, style, and creative expression.
On the wrist, her choices speak for themselves. From the diamond-set Royal Oak Joaillerie to the refined Royal Oak Mini, Harlow has embraced pieces that balance unmistakable luxury with a more contemporary, fashion-forward attitude.
For Audemars Piguet, the connection feels rooted in more than watches. It reflects a broader approach to luxury—one that values individuality, cultural relevance, and people who aren’t afraid to define their own version of timeless.
Winnie Harlow isn’t simply wearing the moment. She’s helping redefine what modern luxury looks like.


