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Future is back in the lab—and this time, he’s building his own fantasy.
The multi-GRAMMY Award-winning superstar just unleashed the official music video for “Build A Bitch,” bringing a strange, futuristic edge to one of the standout tracks from his latest project, The Real Me.
Directed by Cole Bennett, the visual takes a stark black-and-white approach as Future gets to work creating his ideal woman—piece by piece. The catch? His unconventional creation comes together through animatronics, giving the video an eerie, surreal feel that looks like something pulled straight from an eerie late-night sci-fi flick.
It’s weird. It’s creative. And it’s completely Future.
“Build A Bitch” lives on The Real Me, Future’s 12th No. 1 album, adding another major milestone to an already historic run. The project also pushed Future further into the record books on Billboard’s Top R&B/Hip-Hop Albums chart, where he secured his 17th No. 1—tying him with Drake and The Temptations for the most chart-topping albums since the chart launched.
Future isn’t just making music—he’s building a world around it.
Press play, enter the lab, and watch “Build A Bitch” come to life.
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