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Up-and-coming UK R&B artist Shamim is back with her intimate and vulnerable new single ‘U R ME’ from her upcoming debut EP. Written by Shamim and produced by Jaydot, ‘U R ME’ is a powerful and captivating declaration of love from the British Ugandan native. The song features a romantic poetry manifesto while Shamim’s sultry voice ushers in a sensual energy into her earnest plea for a real romance.
Speaking about the inspiration behind ‘U R ME’, Shamim says,
“the song is inspired by the feeling of growing in love with someone. The song is about the power of love. As love is the highest frequency, it is an exceptional phenomenon that every human being craves but can also breed so much pain. Nonetheless we must remain open and vulnerable to the idea because love is the greatest gift of them all. I believe in having faith for things I haven’t seen or experienced yet, and with this song, I decided to create a world where the love that my heart desires exists”.
For the accompanying music video for ‘U R ME’, Shamim collaborated with film director Prince Mensah, visual director Mawiya Williams and designer Suma Nako to bring the track further to life and delicately showcase a beautiful love story between two people growing in love with each other. According to Shamim, “we wanted to ensure that the viewer is taken on a mesmerizing and authentic journey of love”.
Watch the full video and follow Shamim online below!
Shamim: Instagram | Facebook | Twitter | Website
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Special thanks to Ayo Adepoju and WPGM
