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LOA is a minimalist pop artist from Saskatchewan, Canada. She’s quickly emerging on the scene and we are thrilled to premiere her new video for her track “Funeral.” The song is from LOA’s debut EP Tide, which came out not too long ago via the collective she’s part of, Trifecta YQR. LOA dropped Tide with no warning, because everyone who first heard “Funeral” in its demo form when Exclaim! premiered it in 2016 has been waiting since then for more. That’s how strong an impression she made with just one song. She’s got a freakishly devoted following overseas, especially in the UK, and she’s kept up touring pretty well there and in her native Canada. The unique imagery and black and white of the video provide a fitting visual accompaniment to the beautiful track.
LOA on the video:
“Funeral is about unveiling the characters we embody as we transcend the stages of emotional trauma. There is loss and there is longing, but mostly there is new-found strength… and sometimes vengeance. The video strikes this chord with its pointed delivery and mysterious imagery, revealing the story slowly and deliberately.”
Watch the video below and be sure to connect online for more!
LOA on Facebook | Twitter | Instagram
